Objectives
Inform + raise awareness = successful mobilization!
- Generate a large-scale campaign geared to the general public.
- Highlight the current commercial offer.
- Raise consumers’ awareness of the impact buying local has on the quality of life of their community.
- Establish buying local as a way of life and encourage consumers in the regional county municipality (MRC) to always consume responsibly.
- Involve the region’s various local stakeholders, partners and elected officials to strengthen the population’s sense of pride and increase awareness of responsible consumption.
- Increase our local merchants’ sales.
Free downloadable tools
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